Rotary International President Stephanie Urchick emphasizes the importance of fostering a sense of belonging within Rotary clubs to truly harness “The Magic of Rotary.” She highlights that each club should find its unique path to achieve this, guided by the Rotary Action Plan.
Urchick shares inspiring examples, such as the Rotary Club of Beveren-Waas in Belgium, which has evolved by developing strategic and membership plans, analyzing local professions to attract new members, and varying meeting times to accommodate all members. Similarly, the Rotary Club of Holyoke in Massachusetts turned a post-pandemic challenge into an opportunity by relocating to a free community room and offering optional $10 lunches, resulting in a membership increase of 13 members.
She also mentions the Rotary Fellowship, Beers Rotarians Enjoy Worldwide (BREW), which has supported clean water projects by donating 25% of its dues to these initiatives. Urchick underscores that belonging is the spark that ignites Rotary’s magic, urging clubs to embrace inclusivity and reshape their experiences to meet members’ expectations.
By fostering a sense of belonging and utilizing the Action Plan, clubs can pave the way for a bright future for their members, communities, and the world.
